If you think you have a talent that you can showcase well and engage a good amount of audience then you should turn yourself to YouTube. If you think your knowledge and skills can help you gain popularity on a platform like YouTube, then you should kick-start your channel and start uploading your videos. You can also be a brand on YouTube and promote yourself or your talent well on this social platform which is the 2^nd most visited search engine after Google.

Millions of videos and data are uploaded on YouTube every day and there is a high possibility that there could be similar content or topic on which people are speaking. All you need to do is to make your videos relevant, informative yet exciting in different ways. Apart from choosing a great niche, you have to promote your YouTube channel well so that you can reach the right set of people who could be your audience. If you are looking for ways to create and promote my YouTube channel then here is a guide you introduce yourself as a brand on YouTube.

Be Specific While Choosing A Niche: You must choose a niche before creating your YouTube channel. You cannot talk about everything as it will make it difficult to target a specific niche. Moreover, when you know whom you want to target, it helps you put together the content and plan marketing strategy accordingly. So, make sure the niche you choose is relevant and match your talent and skills.

Choose Your Keywords Wisely: As already mentioned, people come to YouTube with some questions in their mind and make a search through some specific search terms or keywords. Make sure you have included those search terms into your video description and metatags. Optimizing your video is also important from a search engine point of view as well-defined tags with keywords will help you rank better on YouTube results.

Make sure you search for keywords effectively using some keyword research tool that has been specifically designed for searching YouTube Keywords.  Apart from this, you should make sure your video is properly optimized with keywords infused in metatags. Create excellent video content for your audience which is engaging.

YouTube Video Promotion: Video promotion is the most important step as it is the only way through which you can reach your target audience. YouTube advertising is the quickest and most precise way of reaching your target audience. Here, keywords play a significant role as ads are created targeting those keywords as well as the audience. You can easily control the display of ads and also check their performance and number of clicks through the dashboard.

Many YouTube Advertising companies are there who are well-known for helping YouTube aspirants to establish their channel and guide them in creating engaging content. They also set up their ad account and run advertisement campaigns online to provide exposure to their channels as well as videos.