Sopela Business Market – Get Expert Advice on Email Advertising

Top Menu

  • Mail us
  • Sopela Business Market

Main Menu

  • Sopela Business Market
  • Advertising
  • Business
  • Corporate
  • Entrepreneurs
  • Industry
  • Marketing
  • Media
Sign in / Join

Login

Welcome! Login in to your account
Lost your password?

Lost Password

Back to login

logo

Sopela Business Market – Get Expert Advice on Email Advertising

  • Sopela Business Market
  • Advertising
  • Business
  • Corporate
  • Entrepreneurs
  • Industry
  • Marketing
  • Media
  • How to be a Hospitality Industry Training Teacher

  • We Have To Bring Industry To The U . s . States

  • Envisioning the way forward for the Mining Industry

  • Technological Advancements within the Automobile Industry of america

  • Ruggedized Computers for Multiple Industry Needs

Business
Home›Business›How Keter CEO, Alenadra Pena, Is Bringing Family and Function Together With Unique Outdoor Furniture

How Keter CEO, Alenadra Pena, Is Bringing Family and Function Together With Unique Outdoor Furniture

By Flavio Otis
April 21, 2023
179
0
Share:

What in life is more important than family or time spent with the ones that you care about? Alejandro Pena is the Chief Executive Officer of Keter, a global brand that specializes in resin-based storage solutions, household goods, and outdoor products. Already featuring 29 manufacturing plants throughout Israel, the United States, and Europe, Keter has continued to grow by leaps and bounds over the past several years, largely since the introduction of Alejandro Pena as the company’s CEO.

One of the reasons for the company’s longevity and success in recent years has been to do with its focus on consumer experiences. Founded more than 75 years ago, Keter originally existed as a resin-based storage solution purveyor. When Pena was brought on board, the company decided to branch out to offer more. In doing so, they tapped into something special – the role that firms can play in bringing families together through sustainable products, educational initiatives, and convenient and affordable shopping.

The Dynamic Impact of Keter

In order for Pena to find such success at Keter, he had to come to the business with education and preparation in his back pocket. Prior to his time with Keter, Pena had worked for Rubbermaid, where he delved into several facets of the industry while learning from the 100-year-old business.

During his time at Rubbermaid, Alejandro Pena focused on aspects like innovation, consumer centricity, and product management. As a design-led business, Keter mirrored the work that Pena had been doing at Rubbermaid while personally allowing him to focus on crafting a unique identity. Leveraging consumer data and data science, Pena has been able to identify what matters most to the clients most interested in his business, thus creating a way to quantify the return on investment when it comes to marketing and production.

Alejandro Pena said of his work in the business while embracing consumer centricity, “We see Keter becoming more of a consumer-centric company where our brands will play an even bigger role in our business model.”

Working alongside Pasquale Iannone, the CFO of Keter, Pena has been particularly effective in developing the brand’s omnichannel marketing plan, leveraging visuals, messages, and accessibility across a swathe of devices and platforms.

The ultimate goal of consumer accessibility is to give consumers access to what they want when they want it, no matter where it is that they are. Pena adds, “This might be in a physical store, digital store, delivered, picked up – whichever way customers want to engage, we will be there.”

At the time of this writing, Keter products are bought and sold in more than 100 countries around the world. Buoyed by a strong presence in Europe and North America, Keter hopes to continue its growth in both market capital and consumer innovation.

Previous Article

Natixis & John Hailer Instill Disruptive Services ...

Share:

Related articles More from author

  • Business

    VAT on Superyacht Rentals in France

    March 14, 2023
    By Flavio Otis
  • Business

    CARD PAYMENTS AT SPORTING VENUES: HAS COVID KILLED CASH FOREVER?

    December 18, 2020
    By Flavio Otis
  • Business

    Business Management Methods

    July 7, 2020
    By Flavio Otis
  • Business

    The Many Benefits of Using Custom Packaging Boxes

    July 13, 2020
    By Flavio Otis
  • Business

    Nine concerns when choosing a professional answering service

    June 15, 2021
    By Flavio Otis
  • Business

    Surveying a yacht in La Spezia

    March 20, 2023
    By Flavio Otis

Comments are closed.

  • Business

    Building Business Partnerships – 5 Best To Do’s

  • Marketing

    What Can You Get from Digital Marketing Agencies? Benefits, Services, and More

  • Business

    Key Parameters Which Will Help You To Choose The Right Car Insurance Policy

  • Recent

  • Popular

  • Comments

  • How Keter CEO, Alenadra Pena, Is Bringing Family and Function Together With Unique Outdoor Furniture

    By Flavio Otis
    April 21, 2023
  • Natixis & John Hailer Instill Disruptive Services in the Investment Scene

    By Flavio Otis
    March 23, 2023
  • The Benefits of Automated User Account Provisioning for Your Organization

    By Flavio Otis
    March 23, 2023
  • How to Become a Successful Business Insurance Agent

    By Flavio Otis
    March 21, 2023
  • Surveying a yacht in La Spezia

    By Flavio Otis
    March 20, 2023
  • How Keter CEO, Alenadra Pena, Is Bringing Family and Function Together With Unique Outdoor Furniture

    By Flavio Otis
    April 21, 2023
  • 5 Affordable Marketing Tactics That Actually Work With Smaller sized Budgets

    By Flavio Otis
    October 16, 2019
  • Marketing for Professionals

    By Flavio Otis
    October 16, 2019
  • What Drives Entrepreneurs to produce Something From Nothing?

    By Flavio Otis
    October 20, 2019
  • The advantages of Learning What Effective Entrepreneurs Do

    By Flavio Otis
    October 21, 2019

Recent Posts

  • How Keter CEO, Alenadra Pena, Is Bringing Family and Function Together With Unique Outdoor Furniture
  • Natixis & John Hailer Instill Disruptive Services in the Investment Scene
  • The Benefits of Automated User Account Provisioning for Your Organization
  • How to Become a Successful Business Insurance Agent
  • Surveying a yacht in La Spezia
  • Should You Buy An Individual Health Insurance Or A Family Floater Plan?
  • Key Parameters Which Will Help You To Choose The Right Car Insurance Policy
  • VAT on Superyacht Rentals in France
  • When is the best time to invest in gold?

Archives

  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • Mail us
Copyright 2020 Sopela Business Market - All rights reserved.