Sopela Business Market

Top Menu

  • Home
  • Mail us

Main Menu

  • Home
  • Advertising
  • Business
  • Corporate
  • Entrepreneurs
  • Industry
  • Marketing
  • Media
Sign in / Join

Login

Welcome! Login in to your account
Lost your password?

Lost Password

Back to login

logo

Sopela Business Market

  • Home
  • Advertising
  • Business
  • Corporate
  • Entrepreneurs
  • Industry
  • Marketing
  • Media
  • How to be a Hospitality Industry Training Teacher

  • We Have To Bring Industry To The U . s . States

  • Envisioning the way forward for the Mining Industry

  • Technological Advancements within the Automobile Industry of america

  • Ruggedized Computers for Multiple Industry Needs

Business
Home›Business›How Product Information Management (PIM) Can Benefit An E-Commerce Business

How Product Information Management (PIM) Can Benefit An E-Commerce Business

By Flavio Otis
July 21, 2022
48
0
Share:

In-person shopping gives customers the opportunity to feel an item’s texture, gauge it’s weight and determine its overall suitability to their needs. Online shopping does not offer the same conveniences. Instead, it’s up to the e-commerce business to provide accurate specifications, descriptive copy, images, how-to videos and more.

If the information you provide doesn’t match the delivered product, the customer is likely to leave a bad review or return the product. In fact, half of the customers in a survey reported having returned a product because it did not match the info provided. To avoid poor outcomes and to stay competitive in today’s world, compelling and up-to-date product information is essential.

How can online retailers best represent their products? One solution quickly gaining traction is product information management, or PIM. Much like how it sounds, PIM is a method of product data collection, regulation and distribution. It takes in data from suppliers, enterprise resource planning (ERP) applications and other instructive sources to enable more consistent distribution. This cohesive product info can then be supplied to catalogs, mobile apps and additional points of sale.

What information is included? A PIM system can organize all the data going into the product description, from marketing descriptions, photos and videos to other revealing information.

Unfortunately, these product attributes rarely originate from a single source. This is where a PIM system helps simplify the process, as it can aggregate each piece of data and provide a single view from which it can be managed. PIM software can give e-commerce marketers and merchandisers the tools needed to share exact product data across all their various media, platforms and output channels.

Omnichannel consistency is imperative. Nowadays, 60% of consumers expect any alterations made to product info to be reflected across the company’s site, emails and other distribution channels on the same day. The need to meet these consumer expectations is one of the driving forces behind PIM’s explosive growth; the PIM market is forecasted to exceed $16 billion by 2025.

What’s more, robust PIM systems can handle the challenging task of maintaining accurate product records for those sizable and ever-growing catalogs. Managers agree that one of the top benefits of PIM is that it can help streamline an organization’s digital strategies, resulting in increased conversion rates and sales. Such an edge is considerable in the current landscape where consumer buying habits quickly change.

All these benefits and more can improve a company’s ability to create the best customer and omnichannel experience as possible. As a result, your reputation can be bolstered, conversions made and sales increased, ultimately driving more revenue.

For more information on the significance of PIM, please see the accompanying resource created by experts in retail cloud solutions.

Infographic provided by Egen, experts on application modernization services.
Previous Article

Top Tips To Host A Virtual Event ...

Next Article

Continuing Your Job Search Remotely

Share:

Related articles More from author

  • Business

    Different Forms of Employment Disputes in Florida

    February 19, 2022
    By Flavio Otis
  • Business

    Can you enjoy a cheap move in Toronto?

    March 11, 2021
    By Flavio Otis
  • Business

    What applications are performed by Hydrogeologists?

    November 29, 2021
    By Flavio Otis
  • Business

    Storage Rack In Singapore Considerations For Buyers

    December 8, 2020
    By Flavio Otis
  • Business

    Identity Verification Is Critical For Businesses: Here’s Why!

    September 12, 2020
    By Flavio Otis
  • Business

    Online Advertising Mistakes to Avoid

    July 18, 2021
    By Flavio Otis

Comments are closed.

  • Business

    Boost Your Hiring Process for Scaling Your Business

  • Business

    5 Things You Might Not Already Know About Four-Wheeler Insurance

  • Business

    What Great Business Leadership Looks Like Following A Pandemic

  • Recent

  • Popular

  • Comments

  • Continuing Your Job Search Remotely

    By Flavio Otis
    August 6, 2022
  • How Product Information Management (PIM) Can Benefit An E-Commerce Business

    By Flavio Otis
    July 21, 2022
  • Top Tips To Host A Virtual Event Successfully 

    By Flavio Otis
    July 19, 2022
  • Most Common Mistakes Made During SEO Optimization

    By Flavio Otis
    July 19, 2022
  • 3 Ways to Prepare For Your Mortgage Renewal And Avoid Embarrassing Mistakes

    By Flavio Otis
    July 13, 2022
  • Continuing Your Job Search Remotely

    By Flavio Otis
    August 6, 2022
  • 5 Affordable Marketing Tactics That Actually Work With Smaller sized Budgets

    By Flavio Otis
    October 16, 2019
  • Marketing for Professionals

    By Flavio Otis
    October 16, 2019
  • What Drives Entrepreneurs to produce Something From Nothing?

    By Flavio Otis
    October 20, 2019
  • The advantages of Learning What Effective Entrepreneurs Do

    By Flavio Otis
    October 21, 2019

Recent Posts

  • Continuing Your Job Search Remotely
  • How Product Information Management (PIM) Can Benefit An E-Commerce Business
  • Top Tips To Host A Virtual Event Successfully 
  • Most Common Mistakes Made During SEO Optimization
  • 3 Ways to Prepare For Your Mortgage Renewal And Avoid Embarrassing Mistakes
  • What Benefits Does a Roll-Up Banner Provide You in Australia?
  • Why Trading Industry Is Shuffling The Traits Of Crypto Podiums
  • 3 Growth Strategies to Elevate Your Subscription Brand
  • Indian Bank Home Loan Interest Rate

Archives

  • August 2022
  • July 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • Mail us
Copyright 2020 Sopela Business Market - All rights reserved.